You’ve probably heard of SEO as a business owner or website manager. Search Engine Optimization is the process of improving your website’s ranking in search engine results pages (SERPs), with the ultimate goal being to drive more organic traffic to your site. Over the years, SEO has become increasingly complex, and there are now two main camps where practitioners fall into white and black hats. In this blog post, we’ll explore white hat SEO and give three reasons why you should go for white hat SEO.
1. You’ll earn trust and respect from Google (and other search engines).
If you want your website to rank well in search results, you need to play by Google’s rules. And that means using white hat techniques. Black hat methods may get you quick results in the short term, but they will eventually get you penalized by Google. On the other hand, white hat methods may take longer to show results, but they will help you build a sustainable long-term SEO strategy. But put, if you want to earn the trust and respect of Google, you need to use white hat techniques.
2. You’ll improve your chances of earning organic traffic.
Organic traffic is any traffic that comes to your site without you having to pay for it (i.e., through paid ads). Because it’s free, it’s highly coveted by businesses of all sizes. And one of the best ways to earn more organic traffic is to use white hat SEO techniques. However, while black hat methods may help you rank higher in SERPs in the short term, they will eventually penalize you by Google (as mentioned above). This will hurt your ranking and reputation, which could lead to a decrease in organic traffic over time.
3. You’ll establish yourself as an authoritative source in your industry.
If you want people to see your website as a trustworthy source of information, you need to use white hat SEO techniques. Remember, Google’s ultimate goal is to provide searchers with the most relevant and helpful results possible—which means they’re much more likely to rank websites that are seen as authorities on their chosen topic or industry. So, suppose you can establish yourself as an authoritative source of information through content marketing and link building (among other things). In that case, you’re much more likely to rank well in SERPs and earn organic traffic over time.
Conclusion:
White hat SEO is a great way to improve your website’s ranking in search engine results pages while also earning the trust of Google and other search engines. While it may take longer to show results, it will help you build a sustainable long-term SEO strategy. And ultimately, it can help you earn more organic traffic and establish yourself as an authoritative source in your industry. So, if you’re looking to improve your website’s SEO, we recommend trying white hat techniques.
